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A New Name Card for Winter Sports – Jilin International Alpine Skiing & Snowboarding Challenge was Held in China

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A New Name Card for Winter Sports – Jilin International Alpine Skiing & Snowboarding Challenge was Held in China

January 12
09:15 2021

The Jilin International Alpine Skiing& Snowboarding Challenge, themed “Winter Olympics in Beijing, Experience in Jilin”, is a high-level winter sporting event with independent intellectual property as well as other international-level skiing competition in China.

There are four rounds of races being conducted during the challenge, successively in the White Mountain Resort, the Miaoxiang Mountain Resort, the Yanji Modemore Ethnic Tourism Restore and the Beidahu Ski Resort, which started on Dec 19, 2020 and run through to Jan 17, 2021. The challenge contains Alpine Skiing Giant Slalom and Snowboard Parallel Giant Slalom. It attracted the participation in nearly 1,000 athletes applying through online registration, among whom the oldest athlete is 55 years old, and the youngest only 16 years old. The top three athletes of each stop will receive cash rewards, and the top 100 can earn points. After the four rounds, all athletes will participate in total ranking points.

As China’s first international standard ski competition, the Jilin International Alpine Skiing& Snowboarding Challenge strives to be a supreme ice and snow sporting event, a demonstration project for the ice and snow industry and culture. The competition is on the basis of the International Snow Federation competition rules and international competition operating standards and attracts the attention of many people in the industry and the active participation of ski enthusiasts.

During the event, the organizing committee with sponsors added a plenty of carnival activities on the scene of the competition, gathering popularity for the event through interaction. This year’s challenge strives to make the ice and snow industry develop smoothly and promote industrial integration and sports intelligence. We created a new wider and deeper connection platform for ice and snow industry and promote the development of the ice and snow sports industry in Jilin. From all aspects of living convenience, we need to build a brand of new ice and snow resource competition platform in all fields, take the ice and snow events as the pioneer, integrate the development of multiple formats, and drive the ice and snow industry through the event economy development.

In recent years, China’s ice and snow industry has gradually transitioned from a “cold resource” to a “hot industry”, and the competitive economy is an important part. The emergence of high-quality events such as the Jilin International Alpine Skiing& Snowboarding Challenge will gradually become the key of the winter sports industry chain in Jilin Province, which will help promote winter sports industry to carry out into campuses, communities, and families, and effectively increase the sports population. Making competitions as the core, by strengthening publicity, creating an sporting atmosphere of ice and snow, creating a brand of ice and snow, Jilin winter sports will increase its reputation worldwide and achieve high-quality development of the ice and snow ndustry. The successful holding of the event will effectively promote the promotion of the Jilin Province ice and snow sports business card worldwide.

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