“Now Hiring” Direct Mail Campaigns Deliver Results

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“Now Hiring” Direct Mail Campaigns Deliver Results

June 21
23:58 2022
Companies are using direct mail advertising to reach candidates and adapt to the new job market

In the wake of the Great Resignation, many companies are discovering that they must adapt their “Now Hiring” strategies to meet the changing workforce. Taradel, a martech company specializing in locally-targeted direct mail and digital advertising, has taken a particular interest in identifying which strategies are most effective in reaching new candidates.

To aid in our understanding, we interviewed Laura Bowyer, Executive Assistant at Hilite International — a manufacturer and supplier of automotive parts located in Minnesota. Bowyer explained how hiring has changed over the last few years and how direct mail plays a critical role in their new hire marketing campaigns.

According to Laura, one of the biggest changes they’ve had to make has been in their approach to advertising new employment opportunities.

“It used to be years ago that you could put an ad in the newspaper and that did the trick, but with the rise of social media that’s changed a lot. Companies, us included, have to be mindful of direct mail, Facebook, and social media sites,” Laura explained.

With about 300 employees who largely work in manufacturing and assembly positions, the company has experienced difficulties hiring for in-person roles, particularly as more job seekers favor positions with schedule flexibility. This difficulty, Laura told us, extends not only to hiring, but also to employee retention, which has led to an even greater need to get “now hiring” ads in front of as many potential applicants as possible.

Thankfully, they’ve seen a lot of success meeting these challenges with direct mail postcards and online display advertising.

“We’ve been very encouraged with Taradel. The postcards are reaching more homes and getting our opportunities in front of more applicants,“ Laura told us.

There are a number of ways postcard advertising improves the likelihood of drawing in more applicants, the most obvious of which is delivering job opportunities directly to the recipient. With a postcard in their hands, prospects can easily act or pass the information along to a friend or relative who may be a good fit.

Direct mail also helps reach applicants who may not use social media for their job searches. Job seekers in rural areas, or locations with poor internet access, may be more likely to see and respond to “Now Hiring” ads distributed by mail.

In the case of Hilite International, their most recent postcard campaign featured a sleek and simple advertisement of open positions that included pay information, a phone number and website, and a QR code leading to an online application. Laura told us that this alone has generated 3 to 4 phone calls per day from interested applicants.

“I absolutely love that we’re able to pick the different zip codes and communities that we want to reach,” said Laura, indicating how easy it is to shape a campaign around a desired area or demographic.

“We definitely plan on continuing to use direct mail advertising to seek job candidates. We know it’s an effective way to get the message out.”

Media Contact
Company Name: Taradel
Contact Person: Chris Barr
Email: Send Email
Phone: +1-800-481-1656
Country: United States
Website: https://www.taradel.com/

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